753. He joined Radio Luxembourg in 1961. Here, another shirt-sleeved engineer is at work. Production charges extra, RATES QUOTED ARE FOR A 15 MINUTE AIRTIME SEGMENT. The history of Luxembourg began on Palm Sunday, 12th April 963, when Sigfroi, Count of the Ardennes, took possession of a small castle and named it Lucilinburhuc (little fortress); it gave the name of Luxembourg to the city which grew around it. I listened to Radio Luxembourg throughout the 60@ & always listened on a Sunday evening to the Top Twenty. The world has changed; techniques have changed in sales promotion and marketing. He joined the company in 1959. Select a station from the list, and open the stream in your phone or tablet device's audio player. This O.B. Set in a pine wood, the building is a piece of history but at the same time is up to the minute utilising the most modern broadcasting techniques on a large scale, with transmissions in many European languages. Sales increased appreciably and in one particular case, in an extremely difficult market where no other advertising medium was used Luxembourg was responsible for a 15 per cent increase in sales. Radio Luxembourg has provided an exciting alternative to B.B.C. This augurs well for the future. mobile unit, equipped with a ten channel mixer, is available which can easily transport recording equipment to any part of the British Isles, and on many occasions big variety type shows have been produced in major theatres and halls all over the country. They are able to listen whilst busying themselves with the multitude of household chores that are necessary throughout the evening. The television transmitter situated at Dudelange, like the sound transmitters, consists of equipment manufactured in Germany, France, great Britain and many other countries, because it has always been the policy of the station’s administrators to buy the finest equipment in the world quite irrespective of the country of its origin. has at long last made a start on the journey back. Now broadcasting full services in English, German, French, Flemish and Luxembourg, the station is heard daily by upwards of 50 million listeners in no fewer than ten different countries. Radio Luxembourg offers an audio streaming platform for live radios or available streams on the Internet. The entrance has the grandeur of a Royal Palace. The record programmes, brought to you by each label in turn or by various shampoo and chocolate manufacturers, were very different from the American-style output of the “pirates” but still very cool. Every effort is made to ensure that competitors advertising similar products are kept at least one hour apart. The station in the Grand Duchy of Luxembourg would be an eye-opener to millions of our listeners who obviously would not imagine that the programmes come from a palatial building which has the grandeur of a Royal Palace. Radio Luxembourg - This is Radio Luxembourg! At all times our chief engineer is happy to give advice on a wide field of recording matters. Joined Radio Luxembourg from the George Newnes organisation in 1963. Radio Luxembourg became one of the first English language commercial station to broadcast in Britain when it began transmissions in 1933, using a powerful 200-KILOWATT transmitter in the Grand Duchy. Current pops will be included between midnight and 12.30 a.m. and from 1 a.m. till close down our aim is to play pop standards with the accent on melody. Luxembourg Radio Stations.Listen to over 3000 Radio Stations. Radio Luxembourg Looking at the transmitters and studios of Radio Luxembourg in the 1960s Do you realise, night after night, when you listen to the transmissions from Europe’s greatest commercial radio station, that they come from such a palatial building in the Grand Duchy of Luxembourg … This station has since led the world in commercial sound broadcasting. FREE RADIO LUXEMBOURG - Hitradio 70/80/90 AND MORE - RadioKing Series discount is the same as for all English language broadcasts. After suffering declining audiences for the past ten years the B.B.C. The concert hall is one of the most impressive used by any broadcasting organisation in the world and all the studios provide excellent working conditions for artists, announcers and technical staff. Music for all age groups is our aim in ‘Music In The Night’ with a special L.P. section between 12.30 and 1 a.m. each morning. 320 likes. Now somewhat of a Luxembourg stalwart having been with the company for eleven years. Wir lieben Bayern. Looking at the transmitters and studios of Radio Luxembourg in the 1960s. The record programmes, brought to you by each label in turn or by various shampoo and chocolate manufacturers, were very different from the American-style output of the “pirates” but still very cool. In charge of operations in our London studios and takes care of all outside broadcasts and recordings. Radio Luxembourg 1440 KHz AM. Indeed, we hope that we may be able to maintain our current rates for a long time to come. Percentage of all adults listening at some time during the evening to Radio Luxembourg, Percentage of all adults listening at some time during the eveing to Radio Luxembourg, Proportion of the adult population listening to the average Radio Luxembourg programme(Estimated population), Average number of programmes on Radio Luxembourg heard per listener per evening(Average for the series), Percentage of all adults listening to the average Radio Luxembourg programme. La musica pulisce l'anima dalla polvere della vita di ogni giorno. With a top show of entertainers a tour of the country is organised. See more ideas about radio, radio station, luxembourg. Horace Cyril Batchelor (22 January 1898 – 8 January 1977) was an English gambling advertiser. This is an immense market no advertiser can afford to disregard. In all there are five fully trained recording engineers on the permanent staff of Radio Luxembourg, under the capable direction of chief engineer Richard Millard. It must be remembered that when Radio Luxembourg undertake a production on behalf of a client, the only thing the client has to worry about is to actually supply the copy for the commercial. Frequently television jingles can be well adapted for radio but although the jingle is still popular, most agencies and clients still favour the ‘hard sell ’ type of spot. Survey 1963-64). Radio and Tele-Luxembourg is indeed the entertainment barometer of Europe. Famous as a member of the Stargazers vocal group until 1961 when he joined Radio Luxembourg. The actual studios and administrative buildings are situated in the capital city of Luxembourg, and there again, the facilities are second to none. The position has now changed and Radio Luxembourg figures have steadily climbed back over the past decade. They still have a great love for popular music and this can normally be satisfied more effectively by sound radio than by television. Figures in bold show Summer rates from 1st June to 31st August.Agency commission 15 per cent on cost of spot.Airtime, production and supplementary charges including use of station announcer included in spotCost does not include the fees of specially recorded commercials or studio charges for same. All are highly experienced in the production of commercial radio programmes, and agencies and clients may call upon their services and advice at any time. By 1934 Radio Luxembourg was using 200,000-watt transmitters to send popular commercial radio programs from the tiny duchy across Europe. Has been with Radio Luxembourg since 1946 and is by profession a Banker with an immense knowledge of company law and finance. Although Luxembourg is a small country the transmitters are all staffed by local personnel and all are highly trained for these specialist duties. Label:. Stay Tuned ! So whatever you do, don’t forget to ‘Make a Date with 208’. It is intended to reserve the majority of the time for ‘Spots’ and clients buying into ‘Music In The Night’ should pay special attention when producing ‘Commercials’. Villa Louvigny in Luxembourg, the impressive headquarters of a vast European network of sound and television broadcasting, Another angle of this modern building, set in the pinewoods with the air of a royal palace. 5. V i t Zdenek Èervený Kostelec, Czech Republic (09/02/2010). The fact remains, however, that Radio Luxembourg is the most inexpensive and effective advertising medium in reaching the very specialised market this is Luxembourg’s very own. Has recently joined the Sales Department and makes up a very strong trio. unit is completely mobile and can be made available at a few hours’ notice. This is no longer the case and the average nightly audience listening at some time during the evening is 6¼ million for Spring, 6 million for Summer and 6 million also for Autumn. Original brochure designed and produced for Radio Luxembourg (London) Ltd by The Gordon Ross Company of London and printed in Great Britain by Pillans & Wilson Ltd Edinburgh, This edition designed and typeset by Russ J Graham and edited by David Heathcote for the Transdiffusion Broadcasting System, MORE 208: INSIDE THE TRANSMITTERS AND STUDIOS ►, I invite you to meet the London executives of Radio Luxembourg Ltd, Food for thought – especially for the media man, Here is an advertising medium producing a generous return for money spent, Programmes for the period 6-19 November 1966. Radio Luxembourg has yet another unique service to offer advertisers — the most perfect merchandising, marketing, and advertising operation — by means of their outside broadcasts, a type of radio sponsorship which only Luxembourg can provide. Radio Luxembourg was a Welsh psychedelic pop band that formed in Aberystwyth in 2005 and changed name to Race Horses in 2009 possibly due to legal problems with the radio station of … The average age of the Radio Luxembourg audience is low. We believe this to be a most important selling point in Radio Luxembourg’s favour, for undoubtedly competitors do at times appear almost side by side in practically every other advertising medium. They can either be read by the station announcer or can be specially recorded. Spots can often be placed between high rating programmes and in extremely popular and successful shows. The stability of the figures throughout a year for some programmes has been surprising; there are instances where the figures for a programme in the course of twelve months have varied by no more than 0.1 per cent. 1 talking about this. This is a vision and sound control room for a television studio, © RTL Group SA ☆ TRANSDIFFUSION presentation ☆ Theme by Loot Valley, ☆ The transmitters and studios of Radio Luxembourg, The administrative offices and studios in Luxembourg. Radio Luxembourg - London W1 Chooses the Best ! The number of regular listeners listening to Radio Luxembourg in cars is really impressive, illustrating again that Luxembourg ought to be considered when planning campaigns aimed at this very important section of the community. Since 1st April 1963 ‘Music In The Night’ has been attracting an average nightly audience of just over one million. By the 1960s, Radio Luxembourg, Your Station of the Stars, had embraced popular music in a way that even early BBC Radio 1 would never manage. Radio Luxembourg was my favourite radio station of my youth in sixties and the Top Twenty on Sunday evenings stay unforgettable.This station stay in my heart forever. The constant upward spiral of rates in most media presents many problems to both agencies and clients and for this reason every effort will be made to ensure that if there are no unforeseen and exceptional circumstances, the rates published in this brochure will not be raised during 1965 or 1966. Do you realise, night after night, when you listen to the transmissions from Europe’s greatest commercial radio station, that they come from such a palatial building in the Grand Duchy of Luxembourg as shown in the photo above? When a 15- or 30-minute programme is sold to a client and it is a Radio Luxembourg production, an all-in charge is always quoted. Radio Luxembourg Advertising Ltd is founded. Radio Luxembourg begins broadcasting again on 12 November 1945, with the famous words: “Bonjour le Monde, ici Radio Luxembourg.” 1946. Part B of the survey deals with product/brand awareness on Radio Luxembourg. There are also a lot of ‘under the blanket’ teenage listeners. Listen to BBC Radio 1, home of the Official Chart, the Live Lounge and the world's greatest DJs including Nick Grimshaw, Scott Mills, Fearne Cotton, Greg James, Zane Lowe, Annie Mac and many more. I hope this brochure will paint an interesting picture for you of the scene at the other end of the microphone at 208 - the station of the stars. Proportion of the adult population listening to Radio Luxembourg at some time during the evening. Don't hesitate to visit our web site for more info .www.frl.lu PROGRAMME LISTENING: 84 per cent of listeners stated that they found an interesting programme as soon as they tuned in, 53 per cent knew of their favourite programme through previously listening to Radio Luxembourg. Your advertising message reaches them unobtrusively and without irritation, because it is possible to build it into the programme with no break in continuity. View credits, reviews, tracks and shop for the 1963 Vinyl release of "The Best Of Radio Luxembourg" on Discogs. Having live show. The Legend Is Back! The programme which is on the air from midnight to 3 a.m. during Summer Time and until 2 a.m. during British Winter Time is tremendously popular with motorists and long distance lorry drivers and a large amount of mail is received from night nurses, students and night factory workers. COMMENT. This is because Luxembourg enables an advertiser to reach effectively the ‘youth’ market, with its vast potential, at the most economical cost per thousand. Our programme division is at all times happy to put up programme suggestions. Many will recall that the great 1962 Eurovision Song Contest was televised from the Concert Hall of Radio Luxembourg. Follow Radio_Luxembourg_208 to never miss another show. programmes and has firmly established itself as the No. When recording is not for use on Radio Luxembourg, an additional £2 per hour is added to the studio charges to cover the cost of tape which then becomes the property of the hirer of the studio. Radio Luxembourg has moved with the changing times, progressively conscious of the needs of the public it serves. Fifteen minute sponsored programmes, listened to by audiences in excess of 2,000,000 per programme per week can be bought for as little as £3,500 per year. Should anyone wish to use the studio for the purpose of dubbing or editing, the charge is £4 per hour. The English-language service of Radio Luxembourg began in 1933 as one of the earliest commercial radio stations broadcasting to … Various – Radio Luxembourg Show Presenterat Av Tony Prince. In this field no other media, either television, press or magazine can offer the ‘key’ which will unlock effectively this £1,250,000 market at such low cost. Today Radio Luxembourg accepts the challenge of competition, confident of a traditional past and a healthy, robust future. Survey 1963-64). The age group figures confirm Radio Luxembourg’s own survey findings, that Luxembourg effectively reaches the vast majority of people in the 12–44 market. These should be designed to fit into the mood of the programme and experience has taught us that the 30-second commercial is the most effective in the early hours of the morning. English-sponsored programmes start 1 July 1946. 753. COMMENT. The production division under Mr Bob Brown consists of a permanent staff of producers and the necessary production secretaries. Social Surveys (Gallup Poll) have been regularly making surveys for Radio Luxembourg since 1952. It has taken us over thirty years to attain the proud position we now hold. When we made a small increase in our rates in January 1964 we promised that there would be no further increase for two years so as to give agencies the chance of accurately planning a budget. The years ahead provide an enormous challenge to those responsible for providing sound radio services. Spots can be of 7, 15, 30, 45 or 60 seconds duration and can be booked only a matter of hours before transmission. The impact of ITV in this country was to cause 85 per cent of the listeners who switched to TV not to listen to any radio. ENJOY YOURSELF and SHARE YOUR MUSIC! 1 Pop Music Station in Europe. See more ideas about radio, radio station, luxembourg. With the English transmissions of Radio Luxembourg being spread over a period of eight hours each evening, it is our firm policy to ensure that sponsors receive what is almost a solus position, no matter what time of the evening they may choose to be on the air. Radio Luxembourg’s own productions feature ‘live’ broadcasts of entertainers in the public eye at the time of broadcast and cater for the advertiser who wishes to project an image which is ‘exclusive’ to his particular product. By the 1960s, Radio Luxembourg, Your Station of the Stars, had embraced popular music in a way that even early BBC Radio 1 would never manage. Listen to Mixture of Radio Luxembourg from 1966 by Radio_Luxembourg_208 for free. FREE RADIO LUXEMBOURG - Hitradio 70/80/90 AND MORE - RadioKing Not so many years ago radio stations in the States were going for a song and then they started being able to sell early morning time at ‘A’ rates and they have not looked back since. Jan Šesták was a music-obsessed mega-fan of Radio Luxembourg, tuning in every evening, despite the risks, in communist Czechoslovakia. A tour of thirteen main centres, therefore, produces a series of twenty-six programmes. Publicity ConsultantsLeslie Perrin Associates Ltd. COV 1983. In co-operation with the Research Department of Mather and Crowther a survey into Radio Luxembourg listening habits and product/brand awareness was carried out during August and September 1964. Just part of the service which this great commercial radio organisation can provide. We have fought off the challenge of Commercial Television and now we are poised for a great advance in sound radio. These productions can be undertaken for as little as £200 per week. We here quote extracts from that survey. £1,250 million a year is the amount estimated to be spent by teenagers on consumer goods, and more than ever this up and coming section of the community is attracting a great deal of attention from manufacturers. (HQ ... - YouTube Mar 12, 2021 - The two land base commercial radio stations beaming their signal mainly at UK and working hand in hand. In attempting to do this we are extending the already wide coverage open to the advertiser. The sound broadcasting transmitters at Marnach and Junglinster are constantly being modernised, and frequent improvements take place in a continuous effort to produce the best possible reception. Is this expensive? COMMENT. The Evening Post asks if Radio Luxembourg will comply with the Lucerne Plan and retreat to a shared local medium wavelength of 240.2 metres, rather than sticking with its high-power 1200 metres long wavelength. This is an interesting match with both sides holding good winning chances. Ariola – ARI 90002, Ariola – 90002 It is highly desirable at all times to consider several different ideas before making a final choice of any one particular programme. We are at all times happy to produce test programmes for clients and agencies, and when such programmes are recorded in our London studios, no charge is made for the recording or production services. Radio Luxembourg ( RTL 208 ) - Tony Prince. It has weathered the challenge offered by commercial television, as indeed, it will weather all other challenges. Label:. Was previously a disc jockey, Head of Production and Joint General Manager. Listen to the best DJs and radio presenters in the world for free. What advantages can Radio Luxembourg offer to that advertiser? Eight products were represented, forming an ideal cross-section of regular advertisers and fell into the following categories: In all cases brand awareness was markedly increased by advertising on Radio Luxembourg. By purchasing airtime, clients can have a tailor-made programme with the artist of their choice and benefit from the normal opening and closing credits as well as the main commercial. As no other European country then offered advertising-supported entertainment and popular music, Radio Luxembourg soon attracted about half of the total radio listeners across the Continent (and… He was best known during the 1950s and 1960s as an advertiser on Radio Luxembourg.He advertised a way to win money by predicting the results of football matches, sponsoring programmes on the station. Antenne Bayern. Radio Luxembourg - This is Radio Luxembourg! This means you can plan ahead with safety. In radio: Luxembourg. Maurice James Christopher Cole (25 December 1944 – 4 April 1995), better known as Kenny Everett, was a British comedian, radio disc jockey and television presenter.After spells on pirate radio and Radio Luxembourg in the mid-1960s, he was one of the first DJs to join BBC radio's newly-created BBC Radio 1 in 1967. Charges, however, must of course be passed on when artists, musicians and script writers have to be paid. The studios are bookable seven days a week and, if necessary, twenty-four hours a day. The man who makes sure that your tapes arrive safely in Luxembourg. Radio Luxembourg Looking at the transmitters and studios of Radio Luxembourg in the 1960s Do you realise, night after night, when you listen to the transmissions from Europe’s greatest commercial radio station, that they come from such a palatial building in the Grand Duchy of Luxembourg … While the peak-time listening to Luxembourg remains constant, it is of special note that more people are tending to listen in the period  10.30–12.30 where spots can be bought cheaply, especially in the thirty minutes after midnight. The 208 metres Medium Wave Band is shared at various hours of the day for broadcasts in English, Luxembourg, Flemish and German, and it is estimated that upwards of 50 million listeners tune in to one service or another of Radio Luxembourg every single day. Radios, gramophones and tape recorders are now a normal part of the equipment of the home and the lesson is that always when technical facilities such as these are available they tend to be used and the habit persists. The satellite and shortwave service continued until midnight on 30 December 1992. Situated at 38 Hertford Street, in the same building as the Company’s London offices, are two well-equipped studios, available for the recording of all types of radio shows, other than large orchestras or programmes requiring audience participation. The success of Radio Luxembourg as an advertising medium is reflected in the record sales figures illustrated in this brochure and in the varied products which are featured on Radio Luxembourg every evening of the year — it is in fact, in 1965, a medium which for originality of approach and treatment plus effectiveness — cannot possibly be ignored by either advertiser or advertising agency.