For example, in the UK, the metal box that takes you up and down tall buildings is called a lift. It’s a big win. Hence, if you’re preparing a thematic update for some public holiday, then you need to send your app form two months in advance. Dive Deeper:iOS App Screenshot Sizes and Guidelines for the Apple App StoreApp Icon: How to Create an Appealing iOS App IconiOS Keyword Field: How to Take Advantage of iOS Keywords. So being featured is naturally a big deal. How many team members will be working with App Radar? You should always be developing your iOS apps using the latest version of Swift and integrating Apple APIs. To get featured, you need to follow the store rules and make editors like your app. To get an ASO health score and recommendations on how to improve your app’s ASO, check out our free ASO Tool. All you need to do is to fill in the special Apple request form and have a bit of luck. This is where. Functions need to feel natural and flow uninterrupted. This added level of trust leads to increased installs. Close to 50% of all Americans own some version of an iPhone. Checkaso is a data-driven ASO platform made by ASO specialists. The local stores are always looking for best apps to feature and thus, with very little competition you can be on the top of the local store list. But the deeper details of ways to get featured on app stores differ from store to store. It may be almost impossible to get featured in your primary App Store, but another country may be much less competitive. Featured apps in app stores are privileged, as they get more views and, consequently, more downloads. The selection process for the featured app is not some advanced algorithm; they are actually hand-picked. It is mandatory to procure user consent prior to running these cookies on your website. Remember that the iOS App Store is very crowded. The new iOS 14 will be released in the fall of 2020. From there, featuring on the main app will not be difficult. Genie is the Marketing Manager at App Radar. Please tell us more about your requirements. Products Ratings & Reviews hot. How to successfully launch in app stores? You can also prompt them to voice their opinions, good and bad, out loud while they’re going through your app. We use cookies to provide you with the best user experience. So how does a developer get featured on the App Store? There are a few ways to be featured in the iOS App store: being featured on the homepage, hitting one of the top lists, or being chosen as an “Editors’ Choice”. We are going to talk briefly about what is required and how to go about both of these options, so you know what to expect. How many countries is your app available in? One app did not get featured. It’s important to take into account that stores plan their publications. Then it’s time to fill out an app form. For example, you could look at your local App Store and see who’s being featured. By getting featured, you will Getting this request from Apple does not guarantee that your app is receiving a featured spot in the App Store. Consider this as a stepping stone. This website uses cookies to improve your experience while you navigate through the website. Apple provides you with the foundational framework. Then check ASO: is everything okay with text and graphic ASO? To get your app featured in Apple’s App Store, it has to have the following. Apple wants its products available to everyone and I’m sure that you also strive to make your app accessible to everyone. A feature by Apple may turn your start-up into a well-known and profitable company, so it is wise to at least try to get featured. Get notified 24-48 hours before you're featured. That’s a massive piece of the pie. Pushing regular updates shows both Apple and your users that you care. Talk to app developers about the App Store and you are likely to get a range of responses and emotions. Optimally use Social Media. Create visually appealing promotional art. Note: use English only. Be careful not to assume that just because 2 countries speak the same language that you can copy and paste. Knows everything about you and your competitors. Are you sure everything is fine now and you can make yourself visible to the world? The most important stage is checking your app for compliance with the store. Do not leave these entries blank. How many reviews you want to respond with our tool (monthly)? For example, Threader has an action extension. It rates your ASO quality, gives you custom tips on how to improve it and provides everything to make it . App Store visitors arrive in the Today tab as soon as they open the App Store. Stay tuned for Apple updates. This is the first thing users see when they open a store homepage. It’s not very good news for top apps by keywords since they will now technically move lower. Do ASO for my company (ASO Updates, Full Service ASO, CVR improvement & screenshot design), Run ASA campaigns for my company (Apple Search Ads, Google App Campaigns), I am interested in learning ASO/ASA (workshops, consulting). Without notice. your app will get more popular due to the increase in installs; the dynamics of installs has a good influence on search ranking; if your app was chosen as the app of the day, this is an excellent news opportunity to cover (site, press release and other activities). It can take more than 10 hours to manage 10 localizations. To get your app featured in these sections, you’ll need to develop an app that appeals to the Google Play team. But, it’s one that is worth your time and effort. An App Store feature is not only worth a lifetime of bragging rights but also a way to access crazy fast app growth. Criteria on Editors’ Choice in app stores. Getting a badge such as “Editor’s Choice,” is hugely beneficial to your app growth. Market Forces . There is a 100 character limit, so choose wisely. In the first quarter of 2020, the total number of installs in the App Store and on Google Play was approximately 33.6 billion. Get ready properly and double-check everything in the application form, from your server and the screenshot to the story about your product. To make sure you will successfully get featured it may be necessary to be reasonable when assessing your app quality, market demand, and availability. Getting featured is always a bonus – free advertising from Apple or Google. Getting featured is a powerful promo for your app. Apple simply wishes to provide its users with the best iPhone experience they can, and apps are a big part of that experience. Another way to increase the chances of your app being featured is to make your app available not only for iPhone, but also for iPad, Apple Watch and other products featuring iOS, such as Apple Pay. Design eye-catching app screenshots that highlight the significant features of your app. After you have successfully submitted your app, you will face fiercely competitive environment in each category of the App Store. From the users’ perspective, it looks solid. You’ve got your app story down. Analyze what they have that you’re missing. One hack to get your app featured in the early weeks after going live is to optimize your launch timing. An App Store feature isn’t only worth a lifetime of bragging rights but also a way to access crazy fast app growth. For example, if Apple is promoting an API, you could build a product that leverages this new API. HOW APP STORE WORKS? This article points out what you can do to have a …. So, if we don’t want to wait for it, we can request Apple to get our app featured by filling in a special form (you will also need some luck!). Want to get more organic downloads? Email app_store_promotion@apple.com they will email you back this template, you can always email them this info first to speed things up (just hand type it in) also tell them why your app should be featured. However, when you sign up for an App Radar account, we'll notify you when your app is going to be featured. Edit App Store Listings and Implement Keywords, Reply to user reviews and track app ratings, Make data-driven decisions for App Store ads, Gain valuable insights and continue to grow, Deliver the best results for your app clients, World of Warships Blitz Drives Up App Impressions by more than 35%, ProCamera - How we achieved +25% revenue increase for a paid camera app, How Kolibri Games Increased Installs While Saving Time On ASO Updates, Free app marketing & app growth resources, Mobile app marketing terms defined for you. To get featured in the App Store, you’ll need to show Apple you’ve got a coherent strategy for monetisation. Of course, you can tell people what your app is all about in the description, but it’s even better to show them. Then you’ll know exactly which points of your app’s flow are confusing and which are communicated well. The store now has its own app form. The free ASO Tool also gives you data-driven and AI-powered recommendations on how to improve ASO for each localization. You’d get an immense amount of impressions, click-throughs, and installs by a very relevant audience. Necessary cookies are absolutely essential for the website to function properly. As an app developer, you want to build a solid relationship with Apple. Apple knows that a good UX/UI can make all the difference when it comes to mobile. So when you want to rank for a search term such as, “daily planner,” you have to include it in your app name. Learn how the App Store works To get your app on the App Store Editor’s choice list, you must understand how apps get selected as features. These cookies will be stored in your browser only with your consent. If something goes wrong after you get featured with huge traffic volume, a part of your audience won’t overwhelm you with one-star ratings but send you messages through Support. Let’s talk about how to get featured and what subtleties should be taken so that the editors won’t miss your app. [Featured Apps] offer customers valuable help through how-to-guides, beginner tips, and critical insights from our team of editors, and inspire our customers by highlighting the outstanding developers, users, communities, and trends that shape our world. To have a winning product page follow these quick tips. Such events can impact you greatly, especially on Google Play where algorithms are very attentive to app conversion, which may affect rankings. And today you receive an email from Apple asking for visuals to feature your app. Create an effective Public relation … Think of iMessage, share & action extensions, and so on. Seriously. Standing out among so many apps is crucial. In this video I share my experiences about how and what I did to get featured in the Apple Store and Google Play with several of my games and apps. Experts and developers who have already gone this way advise to set a time of 6 to 8 weeks as the featured page might not be compiled fast. They want apps that will wow App Store visitors. Getting an app featured in the App Store is difficult at the best of times. Google is just as demanding as App Store, so most advice above will work. Additional general advice Photo by G. Crescoli on Unsplash The competition. Before filling out a featuring form, you need to make sure that the app page and all the metrics are in order. Best Ways To Get Featured In The Apple App Store. So every aspect of your app design has to be purposeful and developed both beautifully and intuitively. During special occasions it’s twice as hard, with Apple giving relevant apps priority. That’s good news for you, iOS developers. You can give information about the app itself, and also announce a new release. You don’t need to talk about your app’s functionalities but make it valuable and share how it can improve people’s everyday lives and routines, or how you have developed a completely new game mechanism. Getting successfully submitted in the App Store is very often a tough task. Getting your app featured in the app stores always seems like something unreachable; yet at the same time, pretty much anyone can get it. You’ll get more views and organic installs, but app conversion shouldn’t drop. According to research conducted by Apptopia, the resultant exposure has seen at least half of the featured apps make $10,000 or more revenue per day. Track Android and iOS Featured Apps in Slack and email. App Store. This is how you tell Apple about your app’s story, how great your app is, and what it’s doing for your users. So I am here to provide some experience. The app name holds a lot of weight when it comes to keywords. Additionally, one feature may lead to more in the future. Pick a name that clearly communicates what your app is about. Also, people often don’t know what to write in a form and how to grab the editor’s attention. In order to get your mobile app chosen as an app store feature, you should also know about the process of how applications are actually chosen to get featured. It is very important to specify the exact release date since it can’t be shifted. We also use third-party cookies that help us analyze and understand how you use this website. Yes, we learn new things every day. For iOS designers, you don’t have to come up with new designs. By publishing an app on the App Store and localizing it for all available countries, you’d reach 15% of all smartphone users. Once you enter your details, you will get a notification that the editorial team would like to know more of your new app or game, any significant update, or in-app event. Keep improving your ASO. The app store is less chicken and egg and more massive Apple-controlled poultry farm. But the problem was quickly resolved. A feature says, Apple verifies this app as one of high-quality design and functionality. The first time was the summer after the iPad came out. The thing is that Google considers conversion rates per install, so a decrease in conversion after you get featured can turn into a disaster since the store will lower your search ranking greatly. Is your app localized? Be unique! The only thing is users who come from featured pay less willingly than ones from search. Here you need to include all your writing talent and combine the wow effect with specifics. Featured apps receive up to 1747% boost on their regular download rates. Do your best here – this is where the editors get attentive and dive deeper into the topic. They’ve dominated the US market. But don’t go adding localizations willy nilly. ASO Manager at Checkaso. The formula is: say that you are cool + show where and explain why + spice it up with interesting stories and events. You also may want to pay attention to events and showcases on Google since you can often get to know the editors there or be remembered for your good presentation, and then, accordingly, get featured. A sleek UI is essential to getting Apple to highlight your app. It may sound like a dream to get featured after these mind-blowing numbers, but it is not impossible when you seize the topics below. It does not seem featured apps on Chrome Web Store have been updated for a while for Japan market. To save time and dedicate your efforts to other app growth strategies, use an ASO tool like App Radar. It’s not time to celebrate yet. Simply turn on your App Radar App Store Feature Alert. In the form, you have the option of submitting links to marketing materials, presentations, websites, etc. The guide covers all the best steps you should consider when releasing your app including using the latest Apple platform technologies, localising, planning around big events, and more. Apple likes it when you use their products. I have asked this question in 2015 Spring and our app has been featured by App Store China in 2015 Fall. When you’re trying to get featured in the App Store, you need to align your app’s goals with Apple’s objectives. However, in the US, it’s called an elevator. If your app is related to the event, great — this is your chance. This only means that Apple is seriously considering featuring your app, which is a win in itself. A 15 page PDF guide from Dan Counsell outlining the 10 most important things you need to do to get your app featured as well as how to get in contact with Apple. Devise email marketing campaigns. Best ASO practices. There are two ways to get featured by Apple on the App Store - applying or being chosen. Design a Sleek User Interface (UI) and Intuitive User Experience (UX). 18 Analytics tools to consider for mobile apps…, As app marketers, we gather, measure and analyze various …, App store analysis of audio-only social app Clubhouse (Jan…, Clubhouse has been rallying the Apple App Store since April …. Although I don’t have solid proof of this, Apple likes when you take advantage of all their platforms. These cookies do not store any personal information. It looks like cheap advertising. Analyze average rating, monitor reviews, reply to reviews, and gain product insights from user feedback in one workspace. This means that search results will include editors’ collections. Make sure your app is discovered by potential users. She drives exciting in-house campaigns and collaborations to get the word out about app marketing and growth strategies. You also have the option to opt-out of these cookies. In addition, nearly 2000 apps have been submitted to release on iTunes App Store daily. It’s where people are persuaded to learn more about and install your app. You can find out your app is the App of the Day, Game of the Day, Selected App, Editor’s Choice, or featured in a useful native article, or that your app made it into the chart leaders by one of the Games categories. 8. Apple is one of the most prominent players in mobile. You need to understand that these apps are hand-picked by editors. Make sure you have a landing page, presentations or other visual filled destinations to link to. In order to get featured on the App Store, you must view the App Store from the perspective of the Apple team themselves. If the are mistakes in the text, then the likelihood of getting featured is reduced. Apart from dozens of innovations, there will be feature cards. Your app’s product page is one of the most influential factors of app growth. First, let’s remember that Apple is as much a design company as it is a tech company. Optimizing many localizations is exceptionally time-consuming. Once you get featured, consolidate your success with ads to smooth out the drop in installs. How to get 30K App Store reviews every month; How to work with rating and reviews to increase your conversion rate. Visuals are everything. The free App Radar ASO Tool allows you to add, manage, and optimize app localizations all in 1 interface. Getting featured is often associated with a boost in organic installs, but this is not always the case. This is where you want to be really visual. They also enjoy showing off great products that were made using their technology. Avoid repeating your app name, using singulars and plurals of the same word, category names, and the word “app.”. They’re not going to push buggy apps that haven’t been updated for months. Step 5: In 3–4 weeks you should hear back if they want to feature your app, it took me 3 weeks before I got a reply back the first time. They love their sleekness and this love is transferred into their content curation. Common App Store Optimization (ASO) Myths, Challenged, Why ASO Becomes More Important every day for App Developers, iOS App Screenshot Sizes and Guidelines for the Apple App Store, App Icon: How to Create an Appealing iOS App Icon, iOS Keyword Field: How to Take Advantage of iOS Keywords. Promote your app on your website and other platforms. I recommend using up all that space. Tip: add the Support button to your app to prevent users from telling you about their painful experiences through low ratings and reviews. You can then look up these apps and meet the people or teams responsible for them. A lot of apps go out every single day. Practice App Store Optimization. They don’t give away app design awards for no reason. We’ve already told you about Apple Search Ads. The more, the better. Xcode comes with pre-built iOS buttons, such as the bottom navigation, back buttons, and more. Without warning, Apple will feature your app in the app store. You’ve gone through all of this and submitted the form. Here we find sections for Editors’ Choice and Apps We Love Right Now. Here are 14 things you can work on to better your chances of becoming featured in the App Store: Error-Free Functionality and a high-quality build ; To be featured, be native; Incorporate the latest releases and announced at WWDC; No one likes outdated apps ; Be universal, be an Apple advocate; Create your own individual space in App Store In 2017, Apple became the 2nd biggest smartphone vendor with 15% of the global smartphone market share. You can add up to 3 30 second app previews. For inspiration, look through the Today tab and see what other apps in your category have come up with. It allows you to open a thread directly from Twitter and read it on a single page, just like on the app. Keep fixing the bugs and introducing new features. For instance, if your app depends on a certain specification in a particular phone that will be launched soon, play your launch … App Samurai is an AI-powered, secure mobile growth platform. Mobile users are used to gorgeously designed apps. The other has been App of the Day. All Featured apps for the iOS App Store and Google Play . App Store has a local editorial team that is tasked with determining the … Decide on keywords that are relevant to your app’s niche and functions. Your app might get featured right away, but it is much more likely that you will have to grind a little before … To be considered for promotion in App Store, provide as much information as possible and fill out all the app fields at least two weeks in advance. It gives users an engaging look inside your app. It tells Android users that your app is trustworthy and high-quality. The main disadvantage of getting featured is a multiple drop in app conversion since lots of users who may not be interested can now see the app. Apple makes it simpler by defining 4 major disability domains. She can predict the future of your app by auditing it. With Checkaso and Comparative Analysis in particular, you can notice the gaps in an accessible way and fix them anytime to achieve the best results in promoting your app in both app stores. Even so, you still have to sell your app to Apple. And because you meet special requirements and bring profit to the store too. See if your app or competitors are featured in App Store and Google Play. 8 features of iOS 14 that will affect ASO and marketing. You only have to integrate the pre-built iOS accessibility features with your app. Apple’s not taking any wallflowers. All keywords and the description should be translated into the native language of the localization. We’d also like you to make sure you don’t just copy and paste your app description in the fields like Describe Your App. How many competitors do you want to track? Mobile means limited space. It’s a… Apple won’t feature your app if it’s only installable in a few countries. List all the features and benefits briefly and precisely. Special Events. If your app works well but looks like it was made in 2010 that’s not going to cut it. This is also why it may be worthwhile to set enough time. Focus on what you do best: making apps & games. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The story can differ depending on what aspects make your app shine. Getting featured in the Play Store is a great achievement for all app developers to strive towards. Besides, if you want an update to get featured, then it must be really large-scale in terms of content. server load – check if you can handle large volumes of traffic; poor-quality installs – many will want to look at your app just to uninstall it later.